The prominence of a business on local Google searches boosts its visibility to potential and current customers. Creating a Google Maps listing is one of the most effective ways to do so. According to Google’s 2019 Research Review, 83% of US shoppers who visited a physical business within a week stated they used online search before traveling to the actual location.
“Mobile searches for ‘store open near me’ have increased by more than 250 percent in the last two years,” according to March 2019, and “where to buy” + ‘near me’ mobile queries have increased by more than 200 percent.”
Customers looking for local businesses are also more likely to make a purchase, according to data. According to SEO Expert, 46 percent of all Google searches are for a local business, and more than half of shoppers who utilize searches that include the phrase “near me” visit a physical store. A Google Maps listing not only assists customers in finding your business but also helps it stand out from the crowd. Using Google Maps to make your business more visible can help with accessibility and awareness.
THERE ARE TWO MAIN WAYS TO SEARCH LOCALLY.
A local search can be done immediately on Google Maps, either through the Google Maps app or through their browser.