A favicon is a little 16×16-pixel icon that serves as your website’s identity. Favicons perform best as simple images or one to three characters of text due to their small size. Favicons are not to be mixed with logos, though they are often used interchangeably. The Favicon may require an even lower sizer or portion […]

WHAT IS PERFORMANCE MARKETING? Marketing is the backbone of any industry because this is how you advertise your products and reach out to people. The ultimate essence of marketing is to influence people and convert the viewers of your advertisements to potential clients or customers. In conventional marketing, a marketer releases a marketing advertisement in […]

The prominence of a business on local Google searches boosts its visibility to potential and current customers. Creating a Google Maps listing is one of the most effective ways to do so. According to Google’s 2019 Research Review, 83% of US shoppers who visited a physical business within a week stated they used online search […]